Browsing by Author "Namusonge, G."

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    Strategic Management Determinants of Value Addition in the Sea Food Processing Sub-Chain: A Survey of Industrial Fish Processors in Kenya
    (ARC journals, 2014-06) Theuri, Fridah Simba; Mwirigi, Fred Mugambi; Namusonge, G.
    The purpose of the study was to assess the strategic management determinants of value addition in the sea food processing sub chain. The study adopted a descriptive research design, the study targeted 127 respondents for the study and 93 questionnaires were returned which indicates a 73.22% response rate. To test reliability, Cronbach alpha was used to test the reliability of the instrument. The results were highly reliable and all the items appeared worthy of retention. Questionnaires were administered with the help of data collectors. Data was collected; questionnaires were coded and checked for completeness before data collected was entered in SPSS 20.0 for analysis. The study found out that there was 68.2% of corresponding change in value addition of IFPs in every change in all the four predictor variables jointly. Test of overall significance of all the four variables jointly using ANOVA at 0.05 level of significance and found the model to be significant. Policy and managerial recommendations were made among them; the study recommends that the fisheries management bill of 2014 should be adopted so as to create an enabling marine fishing environment for local fisher men. The study also recommends that the government needs to consider licensing foreign fishing company so as to invest in Kenya and necessary legal framework to enable the government invest and develop the marine sub-sector is needed. On technological advancement, there is need to create fishing ports in Mombasa, Kilifi and Lamu and these ports should be fitted with modern cooling equipment to avoid post harvest losses by building cold chain facilities and value addition.